SEO Basics

What is SEO?

SEO stands for Search Engine Optimisation. It is the process of improving a website so that search engines can crawl, understand and display its pages more effectively.

Important SEO Elements

• Page title: describes the main topic of the page.
• Meta description: summarises the page for search results.
• Headings: organise content into clear sections.
• Internal links: help visitors and search engines discover related pages.
• Image alt text: describes images for accessibility and indexing.

SEO Best Practice Example

A good service page should explain what the service is, who it helps, why it matters and what the visitor should do next.

Content should be specific, useful and written in natural language rather than being overloaded with repeated keywords.